It’s no surprise that an ideal call flow for towing and roadside assistance jobs is crucial to keeping your towing business above water. Many towing companies struggle to find good quality leads and pay large sums of money with little to no return in their investment. If this sounds like you then you may want to stick around to find out how you can burst out of this unfortunate bubble and be a dominant authority in your local area.
Get Found Online!
It is all about the online presence to make it plane and simple. We are currently living in an era dominated by technology where most processes, transactions and searches are done digitally which includes searching for towing services that you offer; Therefore, it is imperative that you get in front of those potential customers seeking your services otherwise your competitors will be more than happy to steal them from you. By utilizing the following tools and online resources, you can improve your business’s online presence, generate more traffic to your website and ultimately close more towing jobs.
SEO (Search Engine Optimization)
About SEO and its Importance
You have probably heard of SEO before but still not really sure what it precisely. In simplified terms, SEO is an organic method used to rank your website in the Google search results page. It allows you to place your website above many other competitors’ results which will consequently bring you more traffic to your website. SEO is a long term process which means that you will not see results right away – it will take months before seeing your website climb up the ranking latter. If you are not an expert in SEO or simply lack the fundamental skills to increase your website’s performance then you may want to consider hiring us to improve your ranking. Towing Lead has been optimizing websites for the last 7 years and the results are beyond satisfactory to say the least!
Paid Ads (Google Ads)
How Can Google Ads Help?
Google Ads is one of the most effective ways to generate leads for your towing business. It allows you to display your ads at the top of the search results page whenever a potential customer is looking for your services. Contrary to SEO, you are charged whenever someone clicks on your ads; This is what we refer to as a pay-per-click marketing method. A lot of towing businesses have tried the Google Ads platform and have had a bad experience given that they’ve spent more on ads than the revenue that they have generated. This is commonly due to the fact that many towing businesses simply lack the skills and knowledge in building a successful campaign whereas some have propelled their business onto the next level! In summary, Google ads can either be a nightmare or a blessing depending on the skills, knowledge and experience required to create and maintain a high performing campaign.
Google My Business
How Can GoogleMyBusiness Help?
Google My Business is the face of your towing business on the google search page. It not only reveals your services to those who are seeking them but provides credibility in your business practices, officializes your company as an authoritative figure and provides important details in terms of your hours of operation, link to your website, your location and much more. The great thing about Google My Business besides showing your business’s attributes, is that it shows the reviews that customers have left following the receipt of your services. Now, you must be careful because what might help you may also harm your business’s image if your previous costumers have had bad experiences with your services. It is very important to ensure that you are conducting your business in a professional and customer orientated manner to gain a great overall review score as this carries a lot of weight for your future customers in terms of reliability and customer experience.